Sajida Parveen, the visionary founder of Sjulia, is a passionate fragrance enthusiast, jewelry lover, and a PhD scholar. Her journey began with a dream to move beyond impression perfumes and create an original, luxury lifestyle brand in Pakistan — one that captures both scent and style. With a deep love for fine fragrances and timeless jewelry, Sajida combines science and artistry to craft perfumes that inspire confidence, alongside carefully curated jewelry pieces that celebrate individuality.

At Sjulia, her mission is to redefine everyday luxury by offering long-lasting fragrances and elegant jewelry designed to leave an unforgettable impression — whether worn together or on their own.